Category: Insights

Last month, Apple’s Machine Learning Research team published a provocative analysis titled “The Illusion of Thinking: Understanding the Strengths and

If you’re leading a successful services business and starting to think about life beyond the P&L, you’re not alone. Whether

When revenue pipelines tighten and market conditions wobble – like with the recent “Trump-tariff” turbulence -cash management quickly becomes the

In today’s crowded B2B marketplace, standing out is harder and more important than ever. With competitors multiplying and customer attention

If you’ve ever opened your calendar and been greeted by a wall of back-to-back meetings, you’re not alone. But what

One of the most common questions I get from senior marketing and growth leaders is this: ‘How do we build

The Myth of ‘No’ In the B2B sales world a polite ‘no thanks’ is something we’ve all heard. But more

AI is no longer a distant concept or a side experiment. It’s the dominant force shaping strategic agendas across boardrooms

B2B sales in 2025 is an entirely different discipline from just a few years ago. Digital transformation, product-led growth, heightened

What our mini staff survey revealed – and what B2B leaders should do next In early 2025, we ran a