Author: Simon Penson

The Secret to Start-Up Success – 7 Takeaways from Landmark Study
Want to know what REALLY makes the biggest difference between start-up and scale up success and failure? How to give your early-stage agency or

Should My Agency or Start-Up Open an Office in the USA?
Is it us or is there a growing obsession with agency or startup businesses attempting to launch in the USA? Whilst the market undoubtedly offers

How your Agency or Start Up can use Storytelling & ‘Mission’ to Achieve Massive Scale
If I asked you what the one thing that kills the potential of more agency and service-led businesses that any other is, what would you say? You

Super Specialists are The Big Winners in Agency Land > Here’s Why & How You Can Profit
Being a generalist used to be a superpower in agency land. If you could be master of all then chance is, you’d be best placed to win the

The Agency metrics you should REALLY care about – by growth stage.
There’s data, data everywhere and not a drop to drink.’ That may be a misquote but I think it captures perfectly the challenge of surfacing the

My Agency Won’t Grow – Could Acquisitions be the Answer?
‘M&A’, ‘Acquisitions’ ‘Buy and Build’ It also sounds a bit fancy, and highbrow doesn’t it. But take away the jargon and what you are left

The Agency CEO Series – eComOne CEO & Founder Richard Hill
September’s episode of the agency CEO series is now live! This month we welcomed Richard Hill, CEO and founder of Lincolnshire based agency

‘Glass Ceilings’ are Stifling Agency Growth – Here’s Where They Exist & How to Smash Through Them
Building any business past 250 people is not easy. I can tell you that through real-life experience. The journey there is littered with trip

The Agency CEO Series – Herdify CEO & Founder Tom Ridges
In this month’s Agency CEO series, we interview CEO & Founder of Herdify, Tom Ridges. Tom is running Herdify, an AI tool built to help

Growing Up – The Leadership Framework to Take your Agency from Six to 60 Employees
Leading a team at any sort of scale is a VERY different prospect to sitting in a room surrounded by 8-10 early employees. To begin with, you feel
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