If your agency’s pipeline has been slower or more unpredictable lately, you’re not alone. Many agencies are feeling the pressure of a shifting market – one that’s more competitive, more saturated, and harder to win in than it was even a few years ago.
Watch the video below for key insights into why agency pipelines are struggling and what you can do to fix yours.
What’s Changed?
The agency landscape has evolved. Post-COVID, we’re dealing with:
- Too much supply, not enough demand
- Clients who are far more digitally savvy
- A crowded, competitive playing field
Agencies that were once generalists are finding it harder to cut through. Meanwhile, specialists (those focused on a niche sector or service) are gaining ground by speaking directly to well-defined audiences with specific needs.
Why GTM Matters More Than Ever
If your pipeline’s quiet, the issue often starts at the top:
- Unclear ICPs → You’re not targeting anyone specifically.
- Weak positioning → Your proposition doesn’t resonate.
- Founder bottlenecks → Sales doesn’t scale past you.
- Spray-and-pray outbound → Wasted effort with little return.
What works now is precise messaging, consistent outreach and a clearly defined GTM engine – built around the real pain points of your ideal customer.
How to Fix It
- Nail your ICP. Know who you’re for – and who you’re not.
- Align your proposition. Make it specific and pain-focused.
- Build a repeatable outbound system. No more guesswork.
- Invest in people and process. Don’t do it all yourself.
Ready to Fix Your Pipeline?
If this resonates, grab our free Sales Generation Framework eBook – it lays out the exact steps to define your ICP, sharpen your GTM and generate leads that convert.
👉 Download the free eBook and start rebuilding your pipeline with confidence.
