Scaled’s vision to support a broader church of B2B sectors and industries took a step closer this week as it welcomed two new hires to the consulting team.

Joining the team are Joe Fletcher and Sarah Hayward, who will fill the roles of Consultant (Demand Generation) and Head of Operations and Finance respectively.

The two experienced heads will both report into Senior Partner Richard Marriott as the business moves into new B2B sectors and service lines as part of its commitment to solving founder and senior team growth pain.

Joe joins the business having held senior marketing and demand generation roles across a range of agencies and software start ups and will lead the businesses’ foray into more deeply supporting revenue growth.

Sarah leaves a senior role within agency behemoth IPG’s marketing services business as a lead agency finance and operations executive. There she was responsible for the scaling of all financial and operational reporting across several key agency brands and brings that wealth of experience to Scaled growing list of client partners.

Speaking about the hires Richard Marriott enthused: “Both Sarah and Joe really prove our commitment to experience in the space and will allow us to offer further services to our brilliant clients.”