Scaled is delighted to welcome Daniel Atkinson to the team as Head of Marketing & GTM, a role that sits at the heart of the Scaled commercial engine.
Daniel joins with over 15 years of experience driving commercial growth through performance marketing, paid media, and data-led acquisition strategy across B2B, B2C, and D2C sectors. Most recently Head of Digital Marketing at DBS Digital, where he also served as Employee Representative on the Trust Board, Daniel has a proven track record of building growth functions that scale, delivering measurable commercial impact across a varied portfolio.
His background spans the full growth stack: paid media strategy, SEO, email, conversion rate optimisation, UX, video production, and multi-channel demand generation.
He brings a commercially minded, hands-on approach that is well suited to the demands of this role.
When asked what drew him to Scaled, Daniel said:
“Not many consultancies are building a powerful SaaS platform like ScaledOS alongside the core business. The positioning is strong, the momentum is real, and I’m excited to build the engine that takes us to the next level.”
As Scaled continues to grow, having someone of Daniel’s calibre leading marketing and GTM is a significant step forward. We’re looking forward to the impact he will have across Scaled, and we’re very glad to have him on board.
