If you’re growing a SaaS company or scaling a service-based agency, one of the key challenges early on is how to reward your top people in a meaningful way – without giving away too much of your business too soon.
In this short video, Simon shares a straightforward, founder-friendly approach to equity incentives – designed to motivate your early hires while keeping you in control of the long-term vision.
Whether you’re hiring a Head of Growth, a lead developer, or your first commercial partner, this is essential viewing before agreeing any equity terms.
In the video, you’ll learn:
🔹 How to structure equity splits that align incentives without giving too much away
🔹 Why milestone-based vesting keeps everyone focused on outcomes, not just time served
🔹 Creative mechanisms like option pools and phantom shares that offer upside without unnecessary dilution
🔹 Common pitfalls that leave founders overexposed, or with a cluttered cap table
Getting this right from day one doesn’t just protect your stake – it sets the tone for how your business scales.
Need help shaping an equity or incentive strategy that fits your growth goals?
We help agency founders and SaaS leaders scale with confidence – without losing control of the business they’ve built.
👉 Book a strategy call or see how we support founders like you here.
