‘We are entering the Era of the Specialist.’ This was the central message that sparked discussion at our recent VentureCEO workshop on Go-to-Market strategy. Not having a laser focus on your sector and its visceral pain points in 2025? That’s a fast track to irrelevance. It’s a challenge we see time and time again. Founders have great products, solid teams, but their GTM strategy isn’t delivering the growth they know is possible. And in 2025, that disconnect is more costly than ever. Below you’ll find the full presentation deck from the session.
The Big Message: GTM Has Changed
The overwhelming feedback was just how much the GTM landscape has shifted. Generic approaches to market simply don’t work anymore. Success in 2025 demands focused specialisation and a deep understanding of your customer’s pain points. This isn’t just another marketing challenge – it’s a CEO-level problem that requires strategic attention.Book Your GTM Surgery
We’re offering free 30-minute GTM surgery sessions for those who couldn’t make the workshop. It’s a chance to:- Troubleshoot your specific GTM challenges
- Get insider insights on GTM best practices
- Focus on your unique pain points
- Map out your next steps
