One of the biggest concerns when it comes to exiting your business is how to negotiate deal structure and protect yourself from clever hidden terms that may just prevent you from receiving what you truly deserve.

It’s a pain point we see and hear almost every week. How do you go into battle with the professional M&A world?

The answer is not a straightforward one of course but in this special episode of the Agency Intensive we share the story of how Scaled’s Simon Penson managed to successfully find a pathway through all of that to come out the other end having maximised that earn out period.

And it’s not just that covered either of course. In it we talk about the changing face of B2B sales and marketing, how to lead through periods of difficult trading, staying close to audience and much more.

You can listen to the entire in depth interview wherever you get your podcasts, or via our link to the Spotify episode below:

The full video episode.