Scaled and Cowgills are partnering to launch the 2025 State of Agency Survey – a landmark initiative to map the challenges, trends, and opportunities defining the marketing agency landscape. Your insights will fuel the most authoritative industry report of the year, providing actionable strategies for agencies navigating 2025 and beyond.

Why Your Voice Matters

Marketing agencies face unprecedented shifts—from evolving client demands to technological advancements. This survey aims to:

  • Benchmark performance against industry peers
  • Identify emerging trends in operations, growth, and strategy
  • Uncover shared challenges and innovative solutions
  • Create a roadmap for sustainable success in dynamic markets

By spending just 10 minutes on the survey, you’ll contribute to a resource that empowers UK agencies.

What You Gain

1️⃣  Exclusive Early Access

Receive the full report before its public release, packed with data-driven insights to refine your 2025 strategy.

2️⃣  Benchmarking Tools

Compare your agency’s performance with anonymised industry averages across metrics like growth rates, client retention, and tech adoption.

3️⃣  Chance to Win

Participants are entered into a prize draw for:

  • £250 donation to a charity of your choice
  • £100 Amazon voucher

4️⃣  Industry Influence

Help shape best practices and position your agency as a thought leader.

How to Participate

  1. Click the survey link below.
  2. Share candid insights (all responses confidential).
  3. Submit by 26th February 2025.

👉 Take the Survey Now HERE

Why Collaborate with Scaled and Cowgills?

  • Scaled specialises in scaling marketing agencies through operational excellence.
  • Cowgills brings decades of financial and strategic advisory expertise.
  • Together, we’re committed to delivering a definitive, actionable report that drives collective progress.

 

The deadline is Wednesday, 26th February 2025. 

The more agencies that contribute, the richer the insights for everyone! So please share with other agency leaders.

All responses are anonymised and aggregated. Individual data will never be shared publicly.