In his latest guest appearance on the SaaS Simplified podcast, hosted by Michael Feichtner, Simon shares his story – from the newsroom to leading one of the most respected content marketing agencies.
From Journalist to Entrepreneur: A Leap of Faith
Simon’s career began in the late 90s as a journalist, witnessing firsthand the seismic shift from print to digital. Rather than resisting change, he embraced it – laying the groundwork for what would become a highly successful agency journey. But it wasn’t an easy transition. He candidly shares the setbacks, the hard-won victories, and the defining moments that fuelled his move into entrepreneurship full-time.
The Power of Content and a Growing Agency
When Simon launched his content marketing agency in 2009, many businesses were still sceptical about the power of content. Educating the market was an uphill battle, but perseverance paid off. Within just 18 months, the agency scaled from 12 to 50 employees – proving that the right strategy, combined with market timing, can create extraordinary momentum.
Sales, Scaling, and Lessons in Growth
Founder-led sales were crucial in the early days, with Simon using blogging, guest speaking, and networking to establish credibility. As the agency grew, structured sales and marketing automation became essential for scaling sustainably. His biggest takeaway? “You underestimate what you can get done in ten years, but overestimate what you can get done in a year.”
For any entrepreneur navigating growth challenges, this episode is packed with insights. You can tune in below!
