Building A Robust Pipeline From The Ground Up

Services delivered

Summary

Scaled partnered with Ride Shotgun on a full go-to-market rebuild, combining fractional marketing and sales leadership with hands-on sales development support. The result is a repeatable growth engine the business can keep building on, rather than a one-off fix.

Challenge

A combination of launching a new brand, a lack of engaged data, and historical sales and marketing teams not being joined up led to us needing to re-build sales and marketing teams and the overall strategy.

Solution

We started by developing a robust content strategy designed to engage existing contacts and generate short term opportunities, but also reach new audiences and build for the future. This plan utilised existing owned assets, but also introduced new channels across earned, paid and a CRM strategy and laddered up to support the business development teams with sales automation and personalised content. Finally, we ensured this was joined up across the business to best leverage the internal teams creative flair and content capabilities.

Results

8.5k Engaged Contacts Generated

£1.5m+ Opportunity within 6 Months

"Rich and the team have done some great work in modernising our Sales and Marketing strategy. The plan and the foundations they’ve established have already benefited us and will continue to do so going forward."