Kaizen is a creative growth marketing agency based in London providing services in Content, Influencer Marketing, PR, Paid Social, and SEO.

Challenge

Similar to a lot of agencies, Kaizen had hit a glass ceiling in turnover and revenue, and needed to reset and understand how to break through to the next level of growth.

Solution

We started with a root and branch approach through objective setting, organisation design, structure and governance. Accountability and responsibility was then cascaded down into teams including Sales, Strategy, Client Service and Operations. Alongside this, we set strategic initiatives, and targets across the business and implemented new client services and operational processes.

This strategic reset built a robust structure and continues to go from strength to strength which can be seen in year-on-year revenue, operating profit and employee NPS.