Meet Artemis. Our AI-Enabled Demand Gen Data Tool

Generating leads has never been more difficult in B2B than it is now. It’s why we continue to develop our co-pilot Artemis. Find out how it helps us work smarter below.

24/7 Test and Learn

Artemis works behind the scenes, enabling us to use A/B testing at scale to work out which combination of messaging, targeting, ICP and creative works best to provoke response. In doing so we are able to create significant uplift in response ratios.

The services it supports:

Creative Targeting

Humans can’t think of everything. It’s why our co-pilot helps augment our thinking around targeting. The tool allows us to input our current brainstorm thinking and add scores more targeting ideas, simply and easily.

The services it supports:

Personalisation at Scale

It is impossible to properly personalise broadcast messages at scale. Sure, there are tools that allow you to do a bit, but we add subtle and meaningful additions based on news, Linkedin updates, company announcements and more.

The services it supports:

Detailed Bespoke Reporting

All of this is useless if you can’t see the impact and so our reporting modules create detailed reports so you can see exactly who has been contacted, how and what has been said.

We can also report on key metrics that you set including send rate, open rates, response rates and more.

The services it supports

Crafted Messaging

As the founders of the world’s largest content marketing agency, and with journalistic roots our view is that all the targeting and ‘smart’ in the world cannot replace the craft of brilliant copy and so we are able to use that human skill and augment it with AI variation to ensure we find the best version possible for the individual.

The services it supports:

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